
Andreea Radu, founder
Passionate, hands-on and problem solving Finance Executive with demonstrated history as a business partner, service provider and change leader with listed companies as well as with family-owned companies. Working for blue-chip multinationals and global brands such as Delphi Technologies, Coca Cola, Tetra Pak, Xerox and R.J.Reynolds/JTI, has allowed me to develop strong expertise and experience to maximize company profit and to drive operational improvements and assist the company in strategic planning and in achieving defined strategies.
My goal as a valuable professional and leader is to actively create value for organisations. I am using my expertise and knowledge to design and to implement processes, organisation or corporate governance for companies wanting to grow profitable, advising them on solutions for performance, restructuring and transformation.
An entrepreneur helpings entrepreneurs!
When to call ARA Executive Consulting?
- You have a mature business which you are planning to growth.
- You are a successful start-up and your processing are lagging behind.
- You want to transform and reorganize your company.
- You require to develop and launch new products, services or business lines.
- You want to raise sales, defining a strategic direction and creating a performant organization.
- You face decline in your business profitability.
- Your business has a moment of managerial void.
- You want to develop and motivate your organization.
- You want to strive integration after a merger or an acquisitions.
ARA executive Consulting comes with proven experience and a fresh mindset to enable effective change and a fast return to profit and to a profitable growth.
We offer both ready to use solutions, as well as personalized solutions which starts from diagnostic assessment through interviews and quantitative analysis and design a change plan, training and coaching.
Solutions for PERFORMANCE
Strategy | Operations | Financial | Investments | Corporate Governance | Interim Management
Strategy
- Business model set-up.
- Prepare master business plan and budget plan.
- Financial planning, analysis and control.
- Investment evaluation (ROI and Payback period).
- Set up and implement key management models.
-
Practical solution for quick preparing of a zero-based budget.
- Design and prepare a transparent, accurate and timeliness Management Information System(MIS).


Profitability
- Identify the main drivers and processes impacting bottom P&L and top-line sales revenues.
- Increase profitability: volumes and selling price, commodities and raw materials, direct costs and overheads and SG&A.
- Set up and implement performance management models and systems. COBRA and Balance Scorecard methodology.
- Establish KPIs (Key Performance Indicators).
-
Practical solution with immediate implementation for a monthly financial statement, with the identification of risks and opportunities.
Cash Flow and Liquidity plan
- Cash Conversion Cycle optimization.
- Practical solution for working capital management and cash flow improvement.
- Best practice in Customers Credit Management & Receivables collection.
- Investment evaluation (ROI and Payback period).
- Providing transparency on financing needs based on financial business and cash flow planning.
- Insolvability.

“If you don’t drive your business, you will be driven off your business.”
Solutions for (RE)ORGANIZATION & TRANSFORMATION
Processes
- Addressing value chain, pricing and revenue model.
- Providing transparency on financing needs based on financial business and cash flow planning.
- Establishment of a lean overheads structure.
- Actions in overheads SG&A (finance and accounting, distribution & warehouse, administration, IT).
- Post M&A reorganisation and integration.


Systems
- Prepare and implement Corporate Governance Policies, procedures and Guidelines.
- Solutions for outsourcing and automation.
People
- Optimal blueprint for processes organization.
- Bulding organisation`s human resources pipeline.
- Designing and implementing compensation and motivation politicies.

Solutions for INTERIM MANAGEMENT
- Interim management.
- Training and coaching.

“To improve is to change; to be perfect is to change often.”
About ARA Executive Consulting
One of the largest challenge Romanian business is facing nowadays is the scarcity of experienced and knowledgeable professionals, with high professional expertise.
ARA Executive Consulting firm was created in 2021 to answer the need of expertise that much needed by Romanian businesses. What ARA wants is to help you work like a PRO, having modern processes and systems and educated and motivated employees and teams.
We offer both ready to use solutions, as well as personalized solutions which starts from diagnostic assessment through interviews and quantitative analysis and design a change plan, training and coaching.
ARA Executive Consulting is an integrator of seasoned professionals with a large and intensive experience in transformation, performance increase and process improvement with large multinationals in Romania and abroad.
We are down-to earth people, authentic and integer and we want to share our experience and knowledge with new generation, contributing to the development of entrepreneurship and business environment.
Vision
Helps you work like a PRO.
Mission
Provide modern and practical proven solutions for profitable growth and transformation of Romanian business environment.
Core values
- ENTREPRENEURSHIP – We know how to make a business successfully and we are agile in doing it.
- EXCELLENCE – We Improve continuously to be a better professional and a better human being.
- PASSION – We are always enthusiastic and dedicated, especially when we partner with our customers.